Global High Intensity Sweeteners Market Size Analysis

Global High Intensity Sweeteners Market size was valued at US$ 1,870 million in 2016 and will register moderate CAGR of 4.1% between 2017 and 2027.

High intensity sweeteners (HIS) are key ingredients that are used to sweeten and enhance the flavour of food. They are many times sweeter than sugar and are comparatively of low calories compared to sugar. FDA regulates it as food additives. These high intensity sweeteners generally marketed as “sugar free” and finds its usage in various food and beverages product.

As of 2017, six high intensity sweeteners are FDA approved in U.S. – namely aspartame, saccharin, sucralose, acesulfam potassium and advantame. These are primarily artificial sweeteners. In recent years, natural high intensity sweeteners market demand has increased manifold compared to artificial sweeteners. Natural sweeteners are generally recognized as safe. As such the demand for stevia extracts has increased in last six years.

Global High Intensity Sweeteners Market Drivers and Challenges

Demand for high intensity sweeteners market is rising due to various macroeconomic and price based factors. Increasing prevalence of obesity, rise in intake of soft drinks and functional beverages, increased consumer awareness and price competitiveness are some of the factors impacting the overall high intensity sweeteners market growth.

According to World Bank, obesity has doubled since 1980 with over 600 million population falling under the category. This represents 8.5% of global population. As a result, the demand for alternative sweeteners has heightened. Most of the beverages companies are using high intensity sweeteners to address the obesity concern. According to the data, obesity is generally higher among middle class and upper middle class income. Collectively, they represents a major chunk of the market (20%). Moreover, the consumption of beverages is higher in middle and upper middle class income category. As such, high intensity sweeteners market growth is expected to further escalate on a positive note.

On price competitiveness level, alternative sweeteners are economical than sugar – making it affordable for large scale operations. High intensity sweeteners are generally 100 to 600 times sweeter when compared to sucrose. This leads to lower intake of HIS by volume as food ingredients. Its prices generally range from US$ 40/Kg to US$ 200/Kg. This is generally equivalent to sugar or lower when compared to actual ingredient. Also, as most of them are manufactured chemically, supply demand ratio remains consistent throughout the year, contrary to that in sugar. Availability of products at a lower price with wide variation of flavors is generally beneficial for the optimistic f high intensity sweeteners size.



Global High Intensity Sweeteners Market Analysis, By Product Segment

As per the estimates, artificial high intensity sweeteners market share was 77.4% in 2016. Furthermore, it accounted for 8% of global sweetener market in 2016. There are various high intensity sweeteners available in the market.

Cyclamate dominates the high intensity sweeteners market throughout the forecast period. It is highly used in China and other Asia Pacific regions. As per the estimates, cyclamate accounted for 33% of total HIS consumption in China. However, demand has substantially arisen for sucralose.

Artificial high intensity sweeteners market size was valued at US$ 1,447.6 million in 2016 and will grow by 1.4 times to reach US$ 1,974.7m by 2027. Globally, artificial, sweetener will register stable growth from 2.8% to 3.1%. Upward trajectory growth even amid declining demand is attributed to the fact that artificial HIS is still very popular in developing regions. Cyclomate, aspartame and sucralose are consumed in large quantity in China and India – two leading nation in Asia Pacific. Also, sucralose growth will offer momentum to overall market.

Natural high intensity sweeteners market size accounted for nearly 22.6% market share of total HIS market in 2016. However, it will grow by whooping 935 basis points to create higher revenue opportunity for industry players. Among natural HIS, stevia accounts for majority of the share. There were 2260 products available in the market with stevia extracts in 2011. This increased to 6400 by 2015. Many more products are expected to get launched during the forecast period. Nealy 39% of total stevia consumption is met by beverages application. As a result, many companies are trying to capitalize the stevia market. For instance, PureCircle launched Sigma Beverage (stevia ingredient) in 2016. The move is expected to expand its market presence worldwide and also across various applications. Industry leaders including Cargill is also making giant strides in stevia market and holds prominent position in Europe.

Global High Intensity Sweeteners Market Size and Forecast: Regional Analysis

Globally, Asia Pacific high intensity sweeteners market value dominated the industry with 39% market share in 2016. Moreover, the region is expected to register highest CAGR of 4.6% between 2017 and 2027. Much of the demand in the region was through China and Japan.

North America high intensity sweeteners market revenue ranks second to Asia Pacific. The region is hub to various companies. Companies are focusing on strengthening their market presence by setting up direct sales channel and focusing on enhancing product portfolio. Recently, in 2017, California-based SweeGen received a GRAS no objections letter from the FDA for the use of its BESTEVIA Rebaudioside D Stevia leaf– for use as a general purpose sweetener for food and beverage applications in the US.

Global High Intensity Sweeteners Market Size and Forecast: Competition Landscape

Some of the key high intensity sweeteners market industry players are Ajinomoto Co., Inc., Ingredion Incorporated, Morita Kagaku Kogyo Co., Ltd., Wuhan Huasweet Co., Ltd., Anhui Jinhe Industrial Co., Ltd., PureCircle Limited, Celanese Corporation, Changzhou Niutang Chemical Plant Co., Ltd., Suzhou Hope Technology Co., Ltd., Tate & Lyle PLC, Tianjin North Food Co., Ltd.,Gansu Fanzhi Biotech Co., Ltd., GLG Life Tech Corporation, Golden Time Chemical (Jiangsu) Co., Ltd., Guilin GFS Monk Fruit Corp., Hill Pharmaceutical Co., Ltd., Jiangsu SinoSweet Co., Ltd., JK Sucralose, Inc., Kaifeng Xinghua Fine Chemical Ltd., MAFCO Worldwide LLC, NutraSweet Company, PMC Specialties Group, Inc, Merisant Company, Archer Daniels Midland Company, Beijing Vitasweet Co., Ltd., Cargill, Inc, Zhejiang Sanhe Food Science & Technology Co., Ltd., and Zhong Hua Fang Da (H.K.) Limited.