Africa Water Enhancers Market Size Analysis

The Africa Water Enhancers market size is estimated to account for less than 5% of global share in 2018. It will exceed US$ 130 Million by 2025 end.

The industry in Africa is still at its nascent stage, however, improving economic parameter and changing consumer preferences will create favorable business environment in the region. Since the water enhancers hit the mainstream in U.S. in 2011, there has been various key development across worldwide. Africa is one of the white space opportunity that holds potential to generate higher revenue over the next ten years.

Gain Global Insights on Water Enhancers Market covering 27+ Countries: 

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Given the popularity of soft drinks, water enhancers market in Africa will register impressive growth in terms of incremental opportunity. As of 2018, only few major players are operational in the region. Much of the demand in the region is met through import from Europe and GCC countries.

Water enhancers are formulations that add flavor as well as supplementary dietary benefits to the water without any carbonation process. Water enhancer prices in Africa are relatively 5 to 10% higher as compared to that in North America.

Few Key Insights from Africa Water Enhancers Market Report:

Insight#1: Vitamins and electrolytes to account for over half of Africa Water Enhancers Market Share in 2018

Vitamins and electrolytes are expected to account for over half of Africa share. This will further increase its share with increasing demand for vitamin based water enhancers.

Insight#2: South Africa to account for 68% of regional water enhances market share

South Africa will dominate the sales of water enhancers in Africa. The country is the most developed in Africa with high consumer spending as compared to rest of Africa. There are local companies too that are engaged in product distribution. The country has well set-up distribution channels and has good presence for multinational companies. Good marketing channels has helped these companies to ensure product sales.

Africa Water Enhancers Market Size and Forecast: Competition Landscape

Some of the major players in the water enhancer market include Elvin Group, Arizona Beverages USA, Dyla LLC, GVC Great Value Company, Kraft Foods Inc., Orange Crush Company, PepsiCo, Splash Corporation, Sunkist Growers Inc., The Gatorade Company Inc., GNC, Cott Beverages, ICEE Co., Nestle, and Pioma Industries.



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