The global pharmacy automation market has a number of small and medium-sized vendors operating at local and regional levels, Becton, Dickinson and Company (U.S.), Omnicell Inc. (U.S.), Baxter International Inc. (U.S.), KUKA AG (Germany) and Cerner Corporation (U.S.) are some of the leaders in the automated medication dispensing systems market. Whereas, TCGRx Pharmacy Workflow Solutions (U.S.), RxSafe (U.S.), ARxIUM (U.S.) are leaders in the automated packaging and labelling market. While product innovation remains at the center of the strategic growth initiatives pursued by a majority of the key vendors in the global pharmacy automation market, players are also focusing on increasing their presence in the high-growth markets through the mode of expansions, strategic marketing and distribution agreements, and acquisitions. With a strong portfolio of pharmacy automation and ceaseless efforts to develop innovative products, these companies are likely to maintain their strong position in the market in the coming years as well.

Becton, Dickinson and Company’s leading position in the pharmacy automation market is mainly attributed to its broad product portfolio with major focus on pharmacy automation. The company continuously focuses on R&D and has invested around 7% of its revenue in R&D activities. The company also focuses on the inorganic growth strategy of acquisitions to strengthen its product portfolio as well as its market position. By acquiring CareFusion Corporation (U.S.) in March 2015, the company has positioned itself as a leading player in the pharmacy automation market. BD has a strong product portfolio and focuses on launching various new products in the market. For instance, the company launched a software for Pyxis ES System and BD Cato Medication Workflow in 2015 and 2016, respectively.



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Omnicell Inc provides a wide range of products, which has enabled the company to achieve a leading position in the pharmacy automation market. The company’s acute care segment through which it offers pharmacy automation systems account for the maximum share of the total revenue of the company. The acute care segment has been the predominant market for its products since the foundation of the company in 1992. The growth in the acute care segment was driven by increased customer receptivity to the products due to product differentiation and entrance into new markets. Omnicell focuses on business expansions, through product launch across the globe. For instance, in February 2017, the company launched Omnicell VBM 200F that fills and checks SureMed multiple medication blister cards. These new products helped the company gain access to different markets and also strengthened its geographical presence. Thus, the company continues to reinforce its business by implementing newer strategies. Moreover, the company also focuses on increasing market share by acquiring local and foreign players. The company acquired Ateb, Inc. (U.S.), which provides pharmacy-based patient care solutions and medication synchronization to independent and chain pharmacies and Aesynt Holding Coöperatief U.A. from Aesynt Holding, L.P. and Aesynt, Ltd. (U.S.) in 2016.

Baxter International Inc is a major provider of medical devices, pharmaceuticals, and biotechnology products. The company also offers pharmacy automation solutions that have a considerable share in the total revenue of the company. The company focuses on various development strategies to expand its business. The company's focus on medically necessary products and therapies ensures continuous demand for the company's diverse portfolio, despite a challenging macroeconomic climate. The company’s global footprint and the critical nature of its products and services play a key role in expanding access to healthcare in emerging and developed countries. Baxter International focuses on product launch to strengthen its position in the market. For instance, in July 2016, the company launched DoseEdge Pharmacy Workflow Manager that helps pharmacists and pharmacy technicians correctly and efficiently prepare medication doses.

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Some other leading players in the global pharmacy automation market include Cerner Corporation (U.S.), Capsa Healthcare (U.S.) ScriptPro LLC. (U.S.), and Talyst Systems LLC. (U.S.). These companies have well-established sales and distribution networks. They also make significant investments in R&D activities to add innovative technologies and products to their portfolio.

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