The process of measuring the activities of an eye is referred to as eye tracking. In this process the eye tracking device collects the data using the head mounted or remote eye tracker, which is connected with a computer. Light source and camera are the two most common components of an eye tracker. The data collected from this devices is then utilized by various industry experts in order understand the visual behavior of people, which further helps them formulate the strategies to attain competitive edge over others.

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The report aims to provide an overview of Global Eye Tracking Market along with detailed segmentation of market by components, product types, applications, verticals and five major geographical regions. Global eye tracking market is expected to witness healthy growth during the forecast period due to upcoming large scale applications in Marketing and Neuromarketing research.
The objectives of this report is as follows:
• To provide overview of the global eye tracking market
• To analyze and forecast the global eye tracking market on the basis of components, product types, applications and verticals
• To provide market size and forecast till 2025 for overall eye tracking market with respect to five major regions, namely; North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South America (SAM), which are later sub-segmented across respective major countries
• To evaluate market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend
• To provide exhaustive PEST analysis for all five regions
• To profiles key eye tracking players influencing the market along with their SWOT analysis and market strategies

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Some of the important players in eye tracking market are Sensomotoric Instruments GmbH, Tobii AB, Eyetracking, Inc, SR Research Ltd., Eyetech Digital Systems, Inc., Imotions, Smart Eye AB., Mira Metrix, Inc., LC Technologies and The Eyetribe.

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