Market Scenario:

Mobile banking is an online system provided on mobile phones where customers are offered by banking services. With internet becoming the latest trend for the technology users, mobile banking has become the most popular technology for the users. The customers no long need to visit banks for undergoing banking transaction. Mobile banking gives customers an opportunity to bank from anywhere around the world at any time.

The banking industry in the market is adopting new challenges and initiatives in order to drive customer expectation and satisfaction. The customers are quickly implementing new banking apps introduced by banks in order to make use of the new technology introduced. This has been one of the driving factors behind the growth of Mobile Banking Market. Smartphone applications are changing the method of banking services implemented by the customers which is also one of the driving factors for growth in mobile banking market. The advantage of using mobile banking is that it is more secured and risk free than online or internet banking. The only drawback of using mobile banking is that regular use of mobile banking can apply extra charges from the banks for offering the services. 

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Mobile banking market is segmented on the basis of solution, technology and deployment. The solution segment consists of customer management, mobile banking features, mobile payment features and mobile trading features. By solution segment, mobile banking features include balance enquiry, recent transactions information, fund transfer, transfer of money using email address or mobile number and alert services. By giving a missed call from the registered mobile number to the bank’s official number gives the customer details about the account balance. These services fulfill the customer expectation and satisfaction which has led to increase in demand for mobile banking in the market.

Segments:

Mobile banking market is segmented on the basis of Solution, Technology and Deployment.

Mobile Banking Market by Solution:

Customer management
Mobile banking features
Mobile payment features
Mobile trading features
Others
Mobile Banking Market by Technology:

Wireless application protocol (WAP)
Standalone mobile application
Mobile Banking Market by Deployment:

On-cloud
On-premise
Regional Analysis:

The regional analysis of Mobile Banking Market is being studied for region such as Asia Pacific, North America, Europe and Rest of the World. North America is estimated to acquire largest market share due to increase in demand of adopting mobile banking through smartphones where the customers use mobile channels to interact with the banks rather than visiting the banks. Europe is expected to be the fastest growing market due to faster transactions and mobile payments done by the bank which has led to increase in adoption of mobile banking used by the Europeans to make transactions.

Key Players

The prominent players in the mobile banking market are –  Temenos Group AG (Switzerland), Nymbus Inc. (U.S.), Neptune Software PLC (U.K.), Strands Inc. (U.S.), Capital Banking Solutions (U.S.), Dais Software Company (Bulgaria), Ebanq B.V (Netherlands), Apex Software Ltd. (Kenya), Fisa System (U.S.), among others.

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Intended Audience:

Banks
Government organizations
Mobile network operators
Retail network operators
Security service providers
Payment service providers
Regulators
Research organizations
Technology end users
TABLE OF CONTENTS

LIST OF TABLES

Table 1 Mobile Banking Market, By Solution

Table 2 Mobile Banking Market, By Technology

Table 3 Mobile Banking Market, By Deployment

Table 4 Mobile Banking Market, By Geography

Table 5 North America Mobile Banking Market, By Solution

Table 6 North America Mobile Banking Market, By Technology

Table 7 North America Mobile Banking Market, By Deployment

Table 8 U.S. Mobile Banking Market, By Solution

Table 9 U.S. Mobile Banking Market, By Technology

Table 10 U.S. Mobile Banking Market, By Deployment

Table 11 Canada Mobile Banking Market, By Solution

Table 12 Canada Mobile Banking Market, By Technology

Table 13 Canada Mobile Banking Market, By Deployment

Table 14 Europe Mobile Banking Market, By Solution

Table 15 Europe Mobile Banking Market, By Technology

Table 16 Europe Mobile Banking Market, By Deployment

Table 17 Germany Mobile Banking Market, By Solution

Table 18 Germany Mobile Banking Market, By Technology

Table 19 Germany Mobile Banking Market, By Deployment

Table 20 France Mobile Banking Market, By Solution

Table 21 France Mobile Banking Market, By Technology

Table 22 France Mobile Banking Market, By Deployment

Table 23 U.K. Mobile Banking Market, By Solution

Table 24 U.K. Mobile Banking Market, By Technology

Table 25 U.K. Mobile Banking Market, By Deployment

Table 26 Rest Of Europe Mobile Banking Market, By Solution

Table 27 Rest Of Europe Mobile Banking Market, By Technology

Continued…

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