Email Marketing Market – Overview

The surge in digitalization globally has spurred the expansion of the email marketing market around the world. Reports that gauge the information and communication technology industry have been made available by Market Research Future which creates reports on several industry verticals that review the market growth and prospects. The market is projected to gain a CAGR of 15.2% in the forecast period.

The penetration of the internet globally has promoted the use of emails thus increasing the user base of emails drastically. The importance of digital marketing in marketing strategies is projected to encourage the Email Marketing Market further. Furthermore, the penetration of email marketing in a broad range of industry verticals is expected to create several opportunities for expansion in the coming years.

Key Players:

The prominent players in email marketing market are GetResponse (Poland), Zoho Campaigns (India), Campaign Monitor (US), HubSpot, Inc. (US), Klaviyo (US), ActiveCampaign, LLC (US), Salesforce.com, inc. (US), SendinBlue (France), Adobe (US), Kevy (US), Pinpointe On-Demand, Inc. (US), AWeber Communications (US), Constant Contact, Inc. (US), Mailjet inc. (France), and Ontraport (US).

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Segmental Analysis

The segmental analysis of the email marketing market is carried out on the basis of organization size, component, deployment mode, industry vertical, and region. On the basis of component, the email marketing market is segmented into solutions and services. Based on deployment mode, the email marketing market is segmented into on-premises and cloud. The segmentation on the basis of the organization size of the email marketing market comprises of medium-sized enterprises, large enterprises, and small enterprises. On the basis of industry vertical, the email marketing market is segmented into travel & hospitality, retail & consumer goods, food & beverages, transportation & logistics, education, IT & telecom, media & entertainment, BFSI, and others. Based on the regions, the email marketing market is segmented into Europe, Asia Pacific, North America, and the rest of the world.

Detailed Regional Analysis

The regional evaluation of the email marketing market covers regions such as North America, Europe, Asia Pacific, and the rest of the world. The email marketing market is projected to develop rapidly through the forecast period from 2018 to 2023. The analysis of the market spots that the North American region is expected to have the major market portion in the email marketing market globally. The presence of nations such as the US, Canada, and Mexico are expected to benefit the region’s expansion. The growth of the region is accredited to the incidence of a huge number of enterprises and an elevated degree of digitalization in the region. Also, the Asia Pacific region is estimated to be the quickest growing region in the email marketing market over the forecast period. The quickly increasing number of enterprises and the mounting adoption of digital marketing solutions in the region are the vital driving factors for the growth of email marketing in the region. Moreover, the enterprises in the region are aware of the major population base of email users, and therefore, they are strategizing to encourage various product and service providers to promote their offerings through emails.

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Table Of Contents

1 Executive Summary

2 Market Introduction

2.1 Definition

2.2 Scope Of The Study

2.3 List Of Assumptions

2.4 Market Structure

3 Market Insights

4 Research Methodology

4.1 Research Process

4.2 Primary Research

4.3 Secondary Research

4.4 Market Size Estimation

4.5 Forecast Model

5 Market Outlook

5.1 Introduction

5.2 Market Dynamics

5.2.1 Drivers

5.2.2 Restraints

5.2.3 Opportunities

5.2.4 Challenges

5.3 Value Chain Analysis

5.4 Porter’s Five Forces Model

5.4.1 Threat Of New Entrants

5.4.2 Bargaining Power Of Suppliers

5.4.3 Bargaining Power Of Buyers

5.4.4 Threat Of Substitutes

5.4.5 Intensity Of Rivalry

Continued…

Know More about this Report @ https://www.marketwatch.com/press-release/email-marketing-industry-2019-global-overview-emerging-technologies-market-size-share-top-leaders-future-trends-and-opportunity-assessment-by-2023---20-sep-2019-2019-09-20

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