ALL ABOUT DIGITAL MARKETING

What is Digital Marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Types of Digital Marketing
Digital Marketing is a successful way to achieve meaningful results in business. But to get there, we need to understand what this strategy is about how it works, and the types of Digital Marketing that can be used.
There are four types of digital marketing which are important for business
Are as follow:
-SEO (Search Engine Optimization)
-Content Marketing
-SMM (Social Media Marketing)
-SEM (Search Engine Marketing)
Lets see more types of Digital Marketing
-Pay Per Click
-Mobile Marketing
-Affiliate Marketing
-Email Marketing
-Marketing Analytics

BENEFITS OF DIGITAL MARKETING

Top 9 advantages are as follow :
1.Global Reach
2.Local Reach
3.Lower Cost
4.Easy to Learn
5.Effective Targeting
6.Multiple Strategies
7.Multiple content Types
8.Increase Engagement
9.Analytics and Optimization

SCOPES OF DIGITAL MARKETING

More than half of consumers discover companies through social media news feeds. Companies can reach almost 1 million customer via instagram alone, and more than 9 million businesses use Facebook to connect with customer.
While posting ads and content on Facebook and other popular platforms continue to be an effective way to reach your target market, the scope of digital marketing encompasses much more than just social media. In addition to social media, savvy businesses also employ the following methods to reach new audiences while building (and maintaining) their Brand awareness:

Paid search: Marketers pay Google and other search engine companies a fee whenever someone types in your keyword, and their ad is shown at the top of the search results (“PPC” model).
Organic (or natural) search: This method takes more finesse than PPC since marketers are using keyword analysis and other search engine optimization (SEO) methods to naturally push their content to the top of the list of natural search results on Google another search engines.
Email marketing campaigns: Believe it or not, email marketing campaigns (if done properly) are still very effective at reaching your target market, and they’re also very accessible for small businesses.
Content marketing: Publishing helpful articles, guides, tutorials, and other online content (in addition to webinars and podcasts) that engages your target audience is the essence of content marketing.

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