Mobile software is what connects businesses to consumers. Consumers rely more on their mobile devices and demand more capability from the mobile apps that connect to products, services, and resources from companies.
Today's software runs on a lot of mobile devices. Companies rely on internet connection of their consumers and have invested in software that reaches the devices that they carry. A greater chunk of target population carries smart phones and often has quick access to tablet computers.
They can carry the mobile phone wherever they go. Most importantly cell phones are with people when they are relaxed and able to focus on buying decisions. Businesses should notice the opportunity and take advantage of that. More than ever advertising is seen on mobile devices which in turns puts the advertising in people's hands. Mobile computing has made it easier to put advertising in the palm of people's hands.
Consumers rely more on their mobile devices and demand more capability from the mobile apps that connect to products, services, and resources from companies. In turn, companies fuel that evolution through competitive efforts to provide easier access with increased awareness of their products. With customers' desire for more and companies competing to provide more, the software on mobile devices that connect to consumers is becoming more complex. Any fault, glitch, or bug with the software will result in the consumer discarding the software. The software must be bug free for it to have any value. It must have complexities that go beyond the competitor. A lot of complex designing go into making a good mobile app.