The norm of business has changed a lot with the passage of many years. People doing businesses nowadays have to find new ways to keep them running. One of the best ways to keep their businesses alive is branding. Branded pens are very handy personalized promotional items. It is mainly because pens are one of the most used daily items of all classes of people.
Modern corporate world is highly competitive and it is not easy to survive without doing substantial branding of a product, no matter what it is. Branding or promoting is not a new business tool though. It has been there since the industrialization period that started in England in the 18th century A.D. It was the time when capitalism took its proper shape and started to spread its wings towards Europe and eventually, all across the globe. Branding is an inevitable part of business without which no product can sustain in the market for long. For this very reason, business promotion has become a vital subject for the students of Marketing and Business Studies.
However, in terms of personalized promotional items, branded pens can be very effective. There are several reasons for it. First of all, pens are used everywhere by everybody. So they are very personal things. People from all classes and races use them for various purposes. So, pens can get very close to a customer that very few products can do. Secondly, people pay keen attention to pens. This is one of the most crucial parts of branding; i.e., catching the attention. Now, once they pay attention very closely to their pens, they must see what design or color the pens carry along with them. They must also see what is written on a pen. This is a great thing because it is not easy to grab people’s attention at that intimate level. So, if the logo of a company or a firm is pasted on the body of a pen, people cannot help themselves but have a look on them. Thus that look stays with them for a long time. It is because they use the pen quite frequently. Every time they want to write something, they are reminded about the existence of the company with the logo or promotional sentence printed on the pen.
Thirdly, people love gifts. Usually, branded pens are distributed by different companies as personalized promotional items for free or in exchange of a minimum price. People receiving anything for free or cheap would remember the brand longer than the one they paid for. However, the quality must be ensured in such cases.
There are some things to remember about personalized promotional items. Since pen is a small thing, whatever printed on it should be sharp and bright. The design must be neat and clean. Otherwise, it would create bad reputation, which would be the last thing any brand would want. The color and weight of the pen must be such that these would keep the brand with high regard. Following these methods will make branded pens amazing personalized promotional items.

Branded pens (http://www.bizpen.com/category/pens/stylus-pens) can be effective personalized promotional items (http://www.bizpen.com/category/outdoor-health/summer-leisure) if properly designed and distributed.