Social Media Analytics is the Striking Trend in the Market
Social media analytics or social commerce trends are inevitably growing in the market, having an increasing impact on digital commerce. According to Shopping Index, in the year 2019 retail sites observed traffic about 35% from social media, while the orders surged by 52%. As a result, it is becoming essential for e-commerce players to enable customers to discover and engage with products and services on social media platforms.
Brands are already leveraging social media platforms such as Instagram and Facebook to connect with the customers. The integration of social media platforms with the commerce cloud enables merchants to provide an immersive shopping experience by uploading the product information from the cloud directly on the social media app. Retailers have started leveraging social media analytics to analyze the customer segments, mitigate fraud risk, and improve targeted advertisements.
Increasing Adoption of Unified Commerce Platforms to Foster Market Growth
Most of the retailers are familiar with omnichannel commerce, in which the customer information is extracted from several channels such as inventory management software, point-of-sale platforms, customer relationship management platforms, and others. Unified commerce is an upgraded version of omnichannel commerce, which creates a single comprehensive interface of customer profiles in real-time across the web, mobile, and other retailers' operations.
Additionally, unified commerce solutions require an end-to-end integration of software solutions within a centralized e-commerce platform. It provides comprehensive customer profiles to promote more actionable and insightful sales initiatives. It also enables the consolidation of a multitude of servers, operating systems, and other applications in the omnichannel sales solutions. Moreover, it bridges the gap between customers and retailers and creates a connected network of business processes to serve digital commerce services. Such implementation of unified commerce is having a positive impact on the commerce related cloud applications in the market.
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