Antioxidants are inhibitors of oxidation reaction, which can lead to generation of reactive oxygen species. Synthetic Antioxidants are prepared artificially by chemical synthesis. Whereas natural antioxidants are naturally developed in all living organisms as a defense mechanism to prevent cell damage caused by oxidative stress. Natural antioxidants can be classified as polyphenols, flavonoids, carotenoids and peptides depending on chemical nature and can be isolated using different extraction techniques.

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Market Dynamics:
Antioxidants are majorly used in food-processing where use of synthetic antioxidants is common to increase shelf life of ready-to-eat food products. A major driver for growth of natural antioxidants market is increasing awareness regarding side effects of synthetic antioxidants. Moreover, natural antioxidants have better antioxidative activity as compared to the synthetic antioxidants.

According to a report ‘High-Growth Segments of Indian Food and Beverage Industry’ (November 2017) of Indian government’s Ministry of food processing industries, total consumption of the food and beverage segment in India is expected to increase from US$ 369billion to US$ 1.142trillion by 2025. Increased consumption of processed food is expected to propel demand for food items with longer shelf life. To meet this demand, natural antioxidants would provide greener and safer alternative.

However, high cost of natural antioxidants as compared to synthetic antioxidants may hamper natural antioxidants market growth.

Market Outlook:
Among end-user industries, pharmaceutical segment accounted for the largest market share in natural antioxidants market, owing to preventive measures against diseases such as cancer, cardiovascular and neurodegenerative diseases, and premature aging, which are caused by oxidative stress. Increasing health problems are propelling demand for sustainable solutions.

According to the Coherent Market Insights analysis, Asia Pacific region accounted for the largest market share in global natural antioxidants market, owing to rising demand from the neutraceutical and pharmaceutical industry. According to India brand Equity Foundation (IBEF) report, ‘The Best of India in Pharma’ (February 2017), there has been increasing demand for Indian traditional products in foreign markets, as India is the base for natural herbal products. Indian neutracetical market is expected to account for US$ 6.1 billion by 2020. According to the review article ‘New Concepts in Neutraceuticals as Alternative for Pharmaceuticals’ of international journal of preventive medicine, the worldwide neutraceuticals market is expected to reach US$ 250 billion by 2018.

Key players:
Key players operating in the global natural antioxidants market include DSM, Archer Daniels Midland, DuPont-Danisco, Cargill, Prinova, S.P.A, Naturex, and Ajinomoto OmniChem Natural Specialties.

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