Ochre or ochrebrand.com is a leading agency for creative consultancy serving hyper-growth markets in the MENA region. They work in tandem with clients to create sustainable impact through holistic solutions. As part of rebranding efforts for clients, the agency takes care of details like exhibition stand design and build.

Ochre works on the basis of certain principles. They believe that strategy and creativity work best together where there is pairing of emotional with the rational for delivering outcomes based not just on opinions and facts but also imagined and created in exciting and innovative ways.

Branding is the first service of Ochre. Ochre lays the foundations of a new or revised brand and brings them to life via all-encompassing systems of design.
Capacities for branding include research, brand strategy, stakeholder management, brand architecture, brand guidelines, brand scenarios, brand identity, and brand-design systems.

The second service of Ochre is experience. The agency believes that to build brands that deliver sustainable and good impact, they should create a superior reality rather than simply paint a better picture. After all, experience and perception impact each other and are not merely linked in an intrinsic manner.

Ochre serves to connect the dots between different touch-points and just create a superior experience. Through this, the agency helps brands to be more genuine and construct better bonds with their customers.
Capabilities for experience include product & service design, engagement programs, physical & digital design, experience principles, branded spaces, interior design, activations, UX/ UI, campaign concepts, exhibition design and experience guidelines.

The third service of Ochre is implementation. They believe that the best concepts carry no value till they are effectively executed. They follow through and deliver solutions that not only match the vision but also leave a lasting impact.

Capabilities for implementation include branded spaces, workshops, coding, content creation, marketing support, audio/video, copywriting, photography and campaigns.

The fourth service of Ochre is guardianship. The agency recognizes that building of brands in a hyper-growth environment needs a nimble as well as consistent approach. They offer brand guardianship programs that are so designed to protect and manage your brand, ensuring that it thrives in a dynamic market landscape.

Capabilities in this area include 360 brand management, agency workshops, ad-hoc support, help-desk and brand check-ups. In sum, Ochre comprises of a combination of technologists, strategists, creative and experts in implementation. Ochre has three offices- in Dubai, Riyadh and London.

The clients vouch for the quality of service rendered by Ochre. “Ochre is not your ‘usual’ agency. Their approach to design is innovative and every detail is thought through, with intent to bring experiences to life; and the result is just remarkable”, says Ali Hosseini, Chief Digital Officer & Partner, PwC. Some of the projects and awards of the agency are proof of the quality of work completed by Ochre.

A prestigious project for Ochre is the branding for a new paint in the Indian market for the Aditya Birla group. Ochre takes pride in creating the new Birla Opus paints brand. The team of the company in Dubai and London created a comprehensive brand- from the evocative visual identity and name to strategic positioning and product architecture.

Next comes the slew of awards won by Ochre at the 2023 Transform awards. Their work for Nakheel, Otto, 360 ONE and District 2020 helped them to win 5 golds, 5 silver and 4 bronze amounting to a total of a whopping 14 awards.

The Transform awards were launched in 2009 and have evolved into a grand celebration of the best of talent in the branding sphere. Covering Europe, the Middle East, Asia-Pacific and North America, the Transform brand is truly global with no other awards as committed to celebrate such comprehensive coverage of the brand environment.

Another project of Ochre is for real-estate business, Nakheel. The latter is synonymous with such landmarks of Dubai like the Palm West Beach, The Palm Tower and the Palm Jumeirah and many more. Through its focus on ‘building happiness and prosperity’, the rebranding of Nakheel shifts away from concrete buildings and towers. The new branding by Ochre emphasizes the quality of life created by Nakheel for visitors and residents.

Ochre is thrilled to have collaborated closely with Nakheel to help craft their new brand strategy, tone of voice, story, campaign, and design system to support their evolution as an authentically customer-centric brand. The new brand promise reflects the ambitions of Nakheel to work for the future of Dubai to help facilitate rewarding and meaningful experiences for both visitors and residents.

The District 2020 Experience Hub, fashioned and constructed by Ochre, opened its doors at Expo 2020 in Dubai. This hub allows visitors to discover the future of Expo 2020 and experience how they can take part in the thriving district to explore, work and live. Ochre has served as exhibition stand design contractor Dubai.

Another great collaboration is between Ochre and PwC. The latter has successfully opened its doors to its new Experience Centre at Emaar Square in Dubai. The design and construction of this centre can be attributed to Ochre. It aims to help the team for digital transformation who occupy this facility to innovate new services and products for their high-profile clients.
The Centre is set to become the benchmark of future ambitions of clients of PwC and to make them aware of the importance of environment design driven by experience and the positive impact on clients as well as the business. In turn, it will help generate a fresh revenue stream for PwC.

Ochre has also completed a project for designing the brand and experience for the latest real-estate development of Arada, its long-time partner. This project called Masaar in Sharjah is residential project comprising of 8 gated communities, featuring lots of green space and nearby amenities.
Ochre has aided Arada to develop the brand strategy, content and experiential touch-points. It has created a website to promote projects and drive sales.

About The Company: Ochre or ochrebrand.com is a leading design and branding company operational in the Middle East. The team comprises of technologists, creative and strategists. It has won numerous accolades in the branding industry.